About Me

Key Areas Of Work
Psycognition is a methodological approach for eliciting and studying subconscious behaviors.
Future Technologies
Studying the impact of future technologies from a sociological and psychological perspective.
Privacy & Security
An examination of the influences of digital experiences on the notion of identity and trust and privacy behaviours.
How to be human in the digital age?
Karmen’s research interests revolve around the impact of digital technologies on the core elements of the human psyche. More recently, her focus has turned to the social and cultural dimensions of the big data phenomenon.
Since the 1980’s, the overarching question weaving through Karmen’s career has been “Is technology taking us closer to, or further away from the essence of who we are as human beings?

Decades later the question has expanded - “What does it mean to be human in the digital age?” And, most importantly, “How to be human in the digital age?

Dr. Karmen Guevara is a Human Scientist whose expertise lies in the nexus between individuals, society, and digital technology.
She specialises in the human behavioural and Psycognitive analysis of individuals, cultures and societies, and the interrelationships with information communication technologies.

She adopts a humanistic approach from which she draws her methodological frameworks and analytic models, blending different disciplines: Human Sciences, Psychology, Human-Computer Interaction (HCI), Holistic Psychotherapy and Buddhism.

The primary focus of her consultancy and research lies in the following areas:
  • Technology Foresight
  • Impact of Technology on Individuals, Cultures  & Society
  • Psycognitive Sociocultural Analysis
  • Psycognition - Analysis of Subconscious Processes Underlying Behavioural Strategies
  • Human Requirements for Emerging Internet Technologies
  • Human-Computer Interaction: The Design of Next-Generation Technologies
  • Human Privacy requirements for Internet Technologies